Online Reputation Management
🌐 What is Online Reputation Management?
Online Reputation Management is a proactive and ongoing process that involves monitoring online conversations, managing online reviews, creating and promoting positive content, and addressing online crises to ensure that an individual’s or organisation’s online presence accurately reflects their values, mission, and brand promise, ultimately driving business success, customer loyalty, and long-term growth.
Types of Online Reputation Management (ORM)
ORM involves monitoring, influencing, and maintaining how a brand or individual is perceived online. Different types of ORM focus on unique strategies and channels to protect and enhance digital presence.
1. Reactive ORM
Addresses negative reviews, mentions, or news as they appear by responding promptly and appropriately to control damage.
2. Proactive ORM
Builds a positive digital image ahead of time by consistently publishing valuable content, managing reviews, and engaging with the audience.
3. Review Management
Monitors and responds to customer reviews on platforms like Google, Facebook, and Trustpilot to shape public perception.
4. Social Media Monitoring
Tracks brand mentions, hashtags, and sentiment across social platforms to handle issues and promote positive interactions.
5. SEO-Based ORM
Pushes positive content higher in search results while suppressing or de-ranking negative or outdated pages.
6. Content Creation & Promotion
Develops blogs, PR articles, testimonials, and videos to showcase expertise and credibility.
7. Influencer & Public Relations Management
Collaborates with influencers or media outlets to enhance brand trust and respond to crises effectively.
8. Brand Sentiment Analysis
Uses AI tools to evaluate public sentiment and tone in real-time across multiple platforms.
